Real estate photography has been around for a long time now. And with the online screening of properties getting popular by the day, it undoubtedly brings a certain advantage to real estate owners and agents. With attractive photographs, you can highlight the best features of your property and make a great first impression, which plays a very important role in getting a great deal.
One of the most trending real estate photography trends today is twilight real estate photography. It involves capturing the scene at the time of dusk against the background of natural light in order to take the aesthetics several notches higher. You can either hire a professional photographer to do the job or pay an expert to turn a day photo into a dusk photo if hiring a photographer seems like an expensive business.
Let’s understand why real estate twilight photos are all the rage these days and how dusk photos can help you sell your property faster and at better rates.
1. Twilight photography helps the property stand out.
Since twilight photography captures the site in different lighting, the photos naturally stand out. This is because buyers are usually not used to seeing dusk photos of the property in every listing. The beautiful colors of the sky and their appealing contrast with the property lighting and tones make a long-lasting impression on the potential buyer. So, even if they check out more listings to be sure, chances are they will come back because of the perfect evening setting that your property has to offer.
2. It helps display a magical exterior.
With the entire property awash in dusk colors, the nuances of the exterior look magical or surreal. Moreover, the colors of the dusk are usually associated with warmth, comfort, and the feeling of being at home. All of this increases the chances of people deciding to visit the location personally after seeing the beautiful dusk photos. And the more the visits, the higher the chances of making a better and quicker deal.
3. It attracts a premium pool of buyers.
A home isn’t just about four walls. The premium buyers often prefer additional features like a patio, a little garden, or probably a Jacuzzi. Therefore, twilight photography highly benefits the sellers if their offering includes a backyard or a decent outdoor space; it helps buyers realize the full potential of the property.
Dusk photos can capture the serene outdoor ambiance – perfect for a small evening party on the patio or a Jacuzzi break after a tiring day. And this is what premium buyers want in their home.
4. It gives the seller an eye-catching cover photo.
People on a serious house hunt go on real estate listing platforms every day. And, it’s natural for all the properties to start looking the same if you’re checking out hundreds of listings in a day. Since buyers scroll through the listings, only opening ones that immediately catch the eye, it is important to add an outstanding cover photo to yours. A dusk shot of the property as the cover photo would break the monotony and make your listing look more appealing.
5. It increases real estate agents’ portfolio value.
With real estate twilight photos, agents and realtors can make their portfolio richer and more attractive. Dusk photos add a certain allure to the portfolio and make the catalog look more professional. And this is a critical step in strengthening the profile.
Twilight photography is one of the best marketing tools for sellers who need to stay competitive because buyers have the option of checking out thousands of properties with just a couple of clicks on their phones. It is definitely worth investing in.
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.